Resistance

Resistance is a force that aims to halt progress and kill momentum. It's not just a little bump in the road; it's a full-on battle against your goals and aspirations. When resistance shows up, it's like a relentless opponent that means business. But here's the thing: resistance is not unbeatable. It's a sign that you're on the verge of something significant, something worthwhile.

In the world of sales, resistance often comes in the form of objections or hesitations from customers. It's crucial to recognize that resistance can stem from fear, uncertainty, or even a lack of understanding. The key to overcoming it is not to fight it head-on but to understand its roots and address them effectively.

One effective strategy is to build trust and confidence with your customers. When customers trust you, resistance diminishes. Provide VALUE, show empathy, and create a strong relationship that goes beyond just the transaction. Remember, resistance is not just a hurdle; it's an opportunity to prove the VALUE and integrity of what you offer.

So, when resistance comes knocking, don't back down. Use it as a catalyst to refine your approach, deepen relationships, and ultimately turn it into a win for both you and your customer. Keep pushing forward, and let resistance be the fuel that drives your success.