How you make them feel
- ekuhagen
- Jun 4
- 2 min read
People will not always remember what you said but, they will remember how you made. them feel.
A classic truth there! People indeed might forget the exact words you used, but the feelings you evoke can leave a lasting impression. That's a golden nugget in sales, service and customer relationships. It's all about creating a positive, memorable experience. Maybe you're curious about how to build rapport or perhaps how to close a deal with a smile?
Creating a positive and memorable experience
Creating a positive and memorable experience in sales, service and customer relationships boils down to a few key strategies that focus on the customer's perception and your actions. First and foremost, shift your focus from just making a sale to building a lasting relationship. This means gathering personal and business information about your customer to understand their needs and preferences better, which will allow you to tailor your approach and provide personalized VALUE.
Be proactive in your service. Anticipate the customer's needs and reach out before they even realize they need you. This could mean offering special services, informing them about new products, or simply checking in to see how they're doing with your product or service . Being proactive shows that you care and are invested in their success.
Remember, the little things make a big difference. Create memorable moments by surprising your customers with unexpected gestures, whether it’s providing a useful video, sharing a relevant article, or simply making them laugh. These small actions build goodwill and trust over time, which are crucial for a strong relationship.
Lastly, ensure every interaction is sincere and positive. This means being genuinely helpful, friendly, and approachable, whether in person, over the phone, or online. Your attitude and the way you communicate will leave a lasting impression, so make sure it’s a positive one.


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